OptimusLaw Subscription Questions | |
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| | Why Should I Advertise On OptimusLaw When I Can Advertise My Firm On The Internet Myself?
Internet advertising is very complex, competitive, and ever changing. Some firms have large advertising budgets, an in-house experienced marketing staff, and the additional resources to effectively handle their own Internet advertising. Our services primarily benefit sole practitioners and law firms that have minimal in-house marketing expertise, limited time to spend on marketing, and(or) limited financial resources. OptimusLaw combines the experience and talents of many individuals with the resources of many subscribing law firms to successfully and cost effectively market your firm online while you practice law. Top of Page | |
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| | How Do Potential Clients Find OptimusLaw?
OptimusLaw runs continuous national, statewide, and local Internet and traditional advertising campaigns to generate web site traffic. Additionally, our web sites are prominently indexed on all major search engines. Top of Page | |
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| | How Long Will It Take Before Potential Clients Start Finding Me On OptimusLaw?
We publish your Featured Lawyer Listing contact information and Display Ads prior to the Publish date on your OptimusLaw Service Agreement. Your Featured Lawyer Listing and Display Ads will be available online immediately upon publishing. Top of Page | |
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| | How Will I Know How Many Potential Clients Are Actually Finding Me On OptimusLaw?
We use two separate methods to track web site traffic and provide statistics. Software resides on our servers to provide in-house statistics, plus we contract with an independent third party to provide continuous statistics that we share with you on a regular basis. We continuously monitor traffic for all subscribers to ensure sure that OptimusLaw is working for you. Top of Page | |
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| | Can I Link My Current Web Site To OptimusLaw?
All of our Legal Marketing Solutions link directly to an OptimusLaw IntroPage™ which is included in your Featured Lawyer Marketing Package. Your IntroPage™ can link to your existing web site, new web site that we create for you, or act as a stand-alone web site if you're not ready for a web site or desire to have multiple web sites to help you better track your advertising effectiveness. Click here to learn more about OptimusLaw IntroPages. Top of Page | |
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| | What Is The Advantage Of Having OptimusLaw Design My Web Site?
You get experience and personal attention that is affordable. We understand your potential clients' needs and their process of choosing a lawyer. Our experienced design team has designed thousands of law related web pages and legal web sites since 1996. We will apply that experience to create a customized web site that is effective in generating potential clients for you. A dedicated marketing consultant is your point of contact and will work with you from start to finish to ensure that you are completely satisfied with your web site. Top of Page | |
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| | What Are OptimusLaw Help Centers?
OptimusLaw's Law Help Center includes 30 individual Law Help Centers focused on popular Areas Of Law. Each Help Center is an easy to use source of general legal information which includes definitions, articles, links and other relevant information. OptimusLaw Law Help Centers are an optional content rich service for Featured Lawyers who want to differentiate their firm and increase Internet traffic. Law Help Centers help web site visitors research legal topics, learn about legal procedures and find legal services for popular areas of law. Top of Page | |
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| | What Is The Difference Between The OptimusLaw Lawyer Directory And The OptimusLaw Help Center?
The OptimusLaw Lawyer Directory utilizes a familiar yellow page directory format and is organized by county, county seat city, and area of law. Subscribers place display ads in selected counties and cities that link to their Featured Lawyer Listing, Display Ads, and OptimusLaw IntroPage™. OptimusLaw Help Centers are an optional content rich service for Subscribing Lawyers that want to differentiate their firm and increase Internet traffic. Help Centers provide up to one hundred search engine friendly content pages that attract very focused web site traffic. Help Center traffic is also directed to the Subscriber's IntroPage. Top of Page | |
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| | Do Attorneys Use OptimusLaw To Find A Lawyer?
Yes, non-subscribing lawyers use OptimusLaw web sites, email and customer service to find a lawyer. We also encourage our Subscribing Lawyers to develop relationships with other Subscribers. We have Subscribers in different geographical areas and practice areas that met through OptimusLaw and refer business to each other. Top of Page | |
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| | How Many Hits Does OptimusLaw Get?
Sales representatives for phone books and large information web sites often present web site statistics in hits. It is important to understand that although a web site hit is generated each time a page is viewed, hits are also generated for each graphic, image, and photo that appear on the page. This page generates over 80 hits each time it is viewed. So, although overall hit numbers are very large and impressive, they don't really tell you what you need to know.
Therefore OptimusLaw prefers to track and report web site visitors and page views, which relate directly to the number of people that visit your web site, rather than overall hits, searches, or traffic. We will provide you with a detailed statistics performance review every six months or twelve months, depending on your marketing package, specific to your county, county seat, area of law, and any web pages that we host for you. Additionally, if we host your web site, we will provide you will detailed traffic statistics for all pages. Top of Page | |
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| | Can I Access My Statistics Online?
Yes, but we do not provide account and login information unless specifically requested by you. During the last ten (10) years less than 1% of our subscribers accessed their statistics regularly online. Therefore we stopped subscriber access to our statistic servers in January 2008, except by request. Our experience has shown that you do not have the time to sort through the enormous amount of information that is collected on a continuous basis and you would rather have a periodic summary of statistics instead. Your Marketing Consultant will work with you to provide the statistics that you desire on the frequency that you prefer. Top of Page | |
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| | How Did OptimusLaw Select The Areas Of Law For Its Member Lawyer Directory?
We selected the Areas Of Law based on our analysis of thousands of telephone conversations with your potential clients. Our choice reflects their level of recognition and relevancy. Additionally, we considered effectiveness and flexibility for our subscribing lawyers. Numerous categories tend to increase your competition, dilute your message and confuse potential clients. Top of Page | |
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| | Do I Have To Sign A Contract?
Yes, all subscribers must agree, either in writing or by submitting online versions, to OptimusLaw's Standard Terms and Conditions (STC), the appropriate Schedules that pertain to the specific services purchased, our web site Terms of Use Policy, our web site Privacy Policy, and one or more Service Order Agreements (SOA) that specify the details of your purchase, which together make up OptimusLaw's Service Agreement.
The Service Agreement is necessary to help us effectively plan our Internet and traditional advertising budgets many months in advance since we allocate advertising funds geographically, based on revenue generated for a particular area. Also, our general liability insurance carrier requires it. Top of Page | |
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| | What Contract Term Lengths Are Available?
What Service Agreement Term Lengths Are Available? - We offer terms of 6, 12, 18 and 24 months. Top of Page | |
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| | Can I Try OptimusLaw Before Purchasing A Marketing Package?
Yes, an OptimusLaw Complimentary Listing is a great way to try online legal marketing with OptimusLaw. We offer Listed Lawyer Marketing Packages for Free in certain markets to a limited number of lawyers and law firms. OptimusLaw is selective and only approves Complimentary Listings for lawyers and law firms that we believe will benefit from our services and will add value to our web site by offering the services that our web site Visitors seek. Click here to learn more about our Complimentary Listing.
Your Complimentary Listing includes: Top of Page | |
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| | What Is An OptimusLaw IntroPage™?
We link your Featured Listings and Display Ads to your custom designed OptimusLaw IntroPage. The IntroPage is a landing page that encourages potential clients to call or email you now. The IntroPage links directly to your current web site or to a new web site that we can design for you. Your IntroPage incorporates existing graphics and content from your web site's home page and additional elements designed by OptimusLaw. The IntroPage is designed to take full advantage of OptimusLaw's search feature, optimize search indexing, and present the information about your law firm that potential clients want to know. Top of Page | |
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Internet Legal Marketing Solutions
OptimusLaw offers a full suite of customizable Internet legal marketing packages to lawyers and law firms. Our cost effective legal marketing solutions are designed to attract the potential clients that you want.
OptimusLaw Works!, Reserve a Lawyer Marketing Package today. We invite you to call 866-OPTIMUS. | Design and Technology Services
OptimusLaw offers a full menu of professional design services and supporting law technology services for lawyers and law firms including:
Enhance your law firm's image with an OptimusLaw Legal Web Site Design Package today. We invite you to call 866-OPTIMUS. |
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